As a field in its relative infancy, UX design is often misunderstood. Even within the industry, there seems to be much debate about what it is and how to categorize it. Ever more frequently the question arises: is UX design a science? Now you might be wondering: why does it even matter? It’s not necessarily […]
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I sed to be an avid reader. When I was a kid, I would go to the library and check out more books than I could carry home or ask my parents to drop me off at the bookstore (aka my backup library) on their way to work and spend the day reading there. As […]
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What do all successful businesses have in common? They cater to their users. They don’t just guess at what the customer wants. They use dedicated methods to find out, and then design their products and services accordingly. This is what’s known as user experience research. When carried out correctly, this crucial step in the UX […]
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