Aluísio Brito Pinheiro
Product Designer - UX/UI
About me
I am graduate journalist and a designer by profession. It was through design and photography that I developed my career. In addition to be an entrepreneur, in 2013 I moved into the tech field, through web design. Working since 2019 as UX and UI professional, today my focus is on understanding needs and generating solutions for clients, products and services and to lead design teams to achieve their goals. Empathy is fundamental in life and work, so it is only fair to bring this perspective to add value and seek new paths to the world in which we live in. I recently obtained my MBA in Leadership, Management and Productivity to continue evolving along the path I chose.
experience
2020
Lead Product Designer – Compasso UOL (until today) – compass.uol
Leader of UX and UI teams with Compasso UOL clients. Lead the discovery sessions of Design Thinking, Design Sprint and Lean Inception dynamics. End-to-end monitoring of products in teams with agile methodologies (Scrum). Development and implementation of UX, as well as ecommerce design, B2B, singular systems, prototyping and mobile Apps. Managing teams as a Design Lead (Mentoring and leadership), taking care of all coordination of the team and monitoring of deliveries and client relationships.
In addition, I work directly in acquiring new partners and prospects, creating and presenting commercial proposals, as well as monitoring the entire process.
Main clients: AXA, Itaú, Vivo, Sem Parar, WEG, Salon Line, Iguatemi, Superdigital (Santander), OVD, Vonder and others.
Owner Alupinheiro (since 2010) – alupinheiro.com.br
Works related to communication and digital design for brands and companies. Strategic planning and focus on User Experience, market and product. Ecommerce, websites, content, branding and visual identity as well.
2019
Content Analist – Accenture (2019) – Lisbon, Portugal – accenture.com
Content analysis and management for Accenture’s clients all over the world such as Facebook and Instagram. Specially to Spain and Latin America markets.
2018
Owner/Designer (2018/19) – Portugal – paradeiros.com
Paradeiros is a food and travel blog dedicated to Portugal.
2017
Designer / Copywriter – RBS Destemperados (2014 – 2017) – destemperados.com.br
Designer of the printed and web newspaper, journalistic and gastronomy photography. Content production (design and copywriting) for all digital channels.
2016
Mkt Digital Manager – Pets du Monde (2014 – 2016) – petsdumonde.com.br
Copy writing for ecommerce and social media for Pets du Monde’s (Facebook and Instagram). Creation and management of ads on Facebook and Google.
2014
Creative Manager – Agência Comunicative (2013 – 2014)
Design, copywriting, social media management, advertising campaigns, management of ads (magazines, newspapers, web, Facebook and Google).
2013
Designer / Copywriter – Jornal Zero Hora (2009 – 2013) – gauchazh.clicrbs.com.br
Daily design of newspapers and writing of articles, especially about basketball.
2009
Newspaper Designer – Jornal do Comércio (2004 – 2009) – jornaldocomercio.com
Newspaper and magazines daily design.
2004
Webdesigner – Compasso UOL (2003-2004) – compassouol.com
Webdesign basics. Main clients: Oracle and John Deere.
2003
Webdesigner – UFRGS (Universidade Federal do Rio Grande do Sul (2001-2003)
Development of the University’s distance education platform. Management and visual ideation of the entire system, interface and usability.
sOFT SKILLS
Communication
100%
Empathy
100%
Collaboration
92%
Mentoring
85%
Managing
90%
PRO SKILLS
Figma
95%
Adobe InDesign
100%
Adobe Illustrator
85%
WordPress
90%
Miro/Trello/Jira
85%
education
2023
Graduated – MBA – Leadership, Team Management and Productivity – PUCRS (2022-2023)
The MBA program in Leadership, Management, and Productivity offered by PUCRS (Pontifical Catholic University of Rio Grande do Sul) provides me with a range of valuable benefits and learning outcomes. It focuses on developing my leadership skills, enhancing productivity, and strategic management while also emphasizing practical learning through case studies and real-world projects. I also build a valuable professional network, improve my communication skills, and gain the ability to make data-driven decisions. This program prepares me for leadership roles, enhances my career prospects, and fosters self-awareness, making it a highly valuable educational experience in the business world.
2019
Specialization In Ux Design And Design Thinking – Targettrust
Learning in theory and practice what User Experience is for a product or service (to empathize, define, devise, prototype and test). Application of Design Thinking as a methodology.
2014
Specialization in Digital Marketing – Com School
Graduation in São Paulo-SP, focusing on High Performance and creating digital campaigns. Management of e-commerce, social networks, Google and Facebook Ads and Digital Marketing.
2001
Social Communication – Bacharel degree Journalism – PUCRS
Higher education at the Pontifical Catholic University of Rio Grande do Sul. The bachelor’s degree in journalism offers great knowledge in writing, photography, design and marketing.
Portuguese
Mother language
English
B1 - Intermediate
