Aluísio Brito Pinheiro

Product Designer - UX/UI

About me

I am a 42 years old graduate journalist and a designer by profession. It was through design and photography that I developed my career. In addition to be an entrepreneur, a few years ago I moved into the tech field, through web design. Working since 2019 as UX and UI, today my focus is on understanding needs and generating solutions for clients, products and services. Empathy is fundamental in life and work, so it is only fair to bring this perspective to add value and seek new paths to the world in which we live in.

experience

2021

Product Designer – Compasso UOL (since 2020) – compassouol.com
Leader of UX and UI teams with Compasso UOL clients. Lead the discovery sessions of Design Thinking, Design Sprint and Lean Inception dynamics. End-to-end monitoring of products in teams with agile methodologies (Scrum). Development and implementation of UX, as well as ecommerce design, B2B, singular systems, prototyping and mobile Apps. Main clients: WEG, Salon Line, Iguatemi, Hypera Pharma, OVD, Vonder and Ferramentas Gerais.

Owner Alupinheiro (since 2010) – alupinheiro.com.br
Works related to communication and digital design for brands and companies. Strategic planning and focus on User Experience, market and product. Ecommerce, websites, content, branding and visual identity as well.

2019

Content Analist – Accenture (2019) – Lisbon, Portugal – accenture.com 
Content analysis  and management for Accenture’s clients all over the world such as Facebook and Instagram. Specially to Spain and Latin America markets.

2018

Owner/Designer (2018/19) – Portugal – paradeiros.com 
Paradeiros is a food and travel blog dedicated to Portugal.

2017

Designer / Copywriter – RBS Destemperados (2014 – 2017) – destemperados.com.br
Designer of the printed and web newspaper, journalistic and gastronomy photography. Content production (design and copywriting) for all digital channels.

2016

Mkt Digital Manager – Pets du Monde (2014 – 2016) – petsdumonde.com.br
Copy writing for ecommerce and social media for Pets du Monde’s (Facebook and Instagram). Creation and management of ads on Facebook and Google.

2014

Creative Manager – Agência Comunicative (2013 – 2014)
Design, copywriting, social media management, advertising campaigns, management of ads (magazines, newspapers, web, Facebook and Google).

2013

Designer / Copywriter – Jornal Zero Hora (2009 – 2013) – gauchazh.clicrbs.com.br
Daily design of newspapers and writing of articles, especially about basketball.

2009

Newspaper Designer – Jornal do Comércio (2004 – 2009) – jornaldocomercio.com
Newspaper and magazines daily design.

2004

Webdesigner – Compasso UOL (2003-2004) – compassouol.com
Webdesign basics. Main clients: Oracle and John Deere.

2003

Webdesigner – UFRGS (Universidade Federal do Rio Grande do Sul (2001-2003)
Development of the University’s distance education platform. Management and visual ideation of the entire system, interface and usability.

sOFT SKILLS

UI Design
95%
Wireframe/Prototyping
83%
Communication
95%
Empathy
90%
Collaboration
92%

PRO SKILLS

Figma
95%
Adobe InDesign
100%
Adobe Illustrator
85%
WordPress
90%
Miro/Trello/Jira
85%

education

2019

Specialization In Ux Design And Design Thinking – Targettrust
Learning in theory and practice what User Experience is for a product or service (to empathize, define, devise, prototype and test). Application of Design Thinking as a methodology.

2014

Specialization in Digital Marketing – Com School
Graduation in São Paulo-SP, focusing on High Performance and creating digital campaigns. Management of e-commerce, social networks, Google and Facebook Ads and Digital Marketing.

2001

Social Communication – Bacharel degree Journalism – PUCRS
Higher education at the Pontifical Catholic University of Rio Grande do Sul. The bachelor’s degree in journalism offers great knowledge in writing, photography, design and marketing.

languages

flag_brazil

Portuguese

Mother language
flag_united-kingdom

English

B1 - Intermediate
flag_spain

Spanish

B1 - Intermediate