Aluísio Brito Pinheiro
Product Owner / Project Manager / Delivery Manager / Product Designer - UX/UI
About me
Multidisciplinary professional with over 25 years of experience in technology, working in recent years as a Product Owner, Product Manager, and Delivery Manager. Background in Journalism, Design, Digital Marketing, and an MBA in Management.
Solid experience in leading multidisciplinary teams, backlog management, product discovery, and roadmap planning. Skilled in stakeholder communication, translating business needs for the technical team, and prioritizing demands to maximize value. I have worked on delivering products for major clients such as VIVO, Itaú, AXA, WEG, Oxxo, Shell Select, Sem Parar, and Agência Lupa—always with a focus on building scalable digital products and enhancing the user experience.
experience
2025
Agência Lupa • Jan/2025 – Present – lupa.uol.com.br
Fact-checking agency dedicated to combating misinformation through fact-checking and media literacy. / Company size: 30+
Position: Product Owner
Responsibilities:
- Technical management as a Product Owner (PO) of Lupa’s technology products, from planning to ongoing evaluation:
- Defining and prioritizing product requirements to ensure they meet user needs and align with the company’s strategy;
- Collaborating with development and design teams to ensure the delivery of high-quality features within set deadlines;
- Conducting market research and competitor analysis to identify product improvement opportunities;
- Managing the development backlog, ensuring priorities align with the company’s strategic objectives;
- Leading sprint planning and product review processes with the development team;
- Collaboratively building processes for the Product area;
- Reviewing, planning, creating, and developing technology products while engaging with all Product verticals, clients, partners, and suppliers;
- Identifying opportunities to enhance user experience in alignment with market trends.
2025
Alupinheiro (Owner) • Porto Alegre/RS • Jan/2010 – Present
Communication, digital marketing, and digital design company. / Size: Individual
- Strategic planning with a focus on User Experience (UX), market, and product;
- Social media management (Instagram, LinkedIn, and Facebook);
- E-commerce creation and management;
- Creation of institutional websites (design and content);
- SEO for all communication channels;
- Branding and visual identity;
- Google and Facebook/Instagram Ads, Analytics, and Growth.
Main clients: Pets du Monde, Cavalo Amigo Equoterapia, and Guedes Haviaras Advogados.
2024
Compass UOL • Mar/2020 to Dec/2024 – compass.uol
IT company focused on Outsourcing, Integration, Implementation, Development, Consulting, E-Commerce, Agile Development, Environment Management, and AI / Size: 5000+
Position: Project and People Manager / Delivery Manager (2022/2024)
Responsibilities:
- Managed and led a team of 30+ professionals at VIVO, where I implemented an individual development program, conducting 1:1 meetings, resulting in greater team engagement and client satisfaction. Always using agile methodologies (Scrum, Kanban, and traditional ones like waterfall);
- In the Digital Commerce area (400+ professionals), I assisted in leading the team with internal team actions and active communication (monthly chat Live, website, and materials);
- Coordination of the team responsible for achieving the AWS Retail Competency 2024;
- Responsible for the partnerships area (certifications and joint actions): AWS, Oracle, and VTEX;
- Responsible for writing and submitting cases for international awards. Being awarded, in 2024, with more than 5 finalist cases and 1 winner in the Oracle Awards;
- Excellent ability in commercial activities and presenting proposals for acquiring new clients such as Santander, Itaú, AXA, and Furukawa. Totaling more than 5M in business;
- Creation, conduction, and editing of Podcasts for YouTube and LinkedIn;
- Acted as Delivery Manager directly with clients: AXA, Itaú (Itaú Foundation and Itaú Cultural projects), and Sem Parar;
Position: Product Designer Lead (2020/2022)
Responsibilities:
- Leading Design teams working with clients, always using agile methodologies (Scrum, Kanban, and traditional ones like waterfall);
- Conducting one-on-ones, team development, constant process improvement, hiring and firing, reports, and direct interaction with the client;
- Developing and conducting highly complex projects and unique systems for clients such as WEG, Itaú Cultural, Itaú Foundation, and AXA;
- UX and UI for one of the largest beauty e-commerces in Brazil: Salonline;
- Conception and creation of the new e-commerces for Vonder, OVD, and Ferramentas Gerais using discovery techniques such as Design Thinking and Lean Inception;
- Mentoring numerous professionals in the product design area.
Main results obtained:
- Acquisition, maintenance, and expansion of large contracts and partnerships;
- Constant evolution of 50+ professionals;
- Satisfaction and recognition in the role as manager by superiors, colleagues, and clients;
- Expansion of the company’s performance and visibility with Competencies and Awards;
- Highlight for WEG, AXA, and Salonline. Relevant increase in sales and improved usability of environments with the new sales and e-commerce systems;
2019
Accenture • Lisbon, Portugal • Nov/2018 to Feb/2019
IT company present in more than 120 countries / Size: 750k+
Position: Content Analyst
Responsibilities:
- Analysis and content management for Accenture Portugal’s global clients (Facebook and Instagram) for the Spanish and Latin American markets.
- Release and authorization of sensitive content publications in Spanish.
2017
Destemperados Brasil / RBS• Porto Alegre/RS • Dec/2014 to Sep/2017
Communication company (Radio, TV, newspaper, digital platforms, and events) / Size: 5000+
Position: Designer/Writer/Photographer
Responsibilities:
- Designer of the print and online newspaper, photography, and content production for all media (print newspaper, App, and website).
2016
Pets du monde – Porto Alegre/RS • Jan/2014 to Apr/2016 – petsdumonde.com.br
E-commerce of own-manufactured natural products for pets. / Size: 15+
Position: Digital Marketing Manager
Responsibilities:
- Management and content production for e-commerce and social media.
- Creation and management of paid ads (Facebook Ads and Google Ads – Analytics).
2014
Agência Comunicative • Porto Alegre/RS • Aug/2013 to Apr/2014
Communication and Marketing Agency / Size: 8
Position: Creation and Account Manager
- Management of the creation and account team, copywriting, social media management, campaigns, and ad management (Google Ads and Analytics, Facebook Ads).
2013
Designer / Copywriter – Jornal Zero Hora (2009 – 2013) – gauchazh.clicrbs.com.br
Daily design of newspapers and writing of articles, especially about basketball.
2009
Newspaper Designer – Jornal do Comércio (2004 – 2009) – jornaldocomercio.com
Newspaper and magazines daily design.
2004
Webdesigner – Compass UOL (2003-2004)
Webdesign basics. Main clients: Oracle and John Deere.
2003
Webdesigner – UFRGS (Universidade Federal do Rio Grande do Sul (2001-2003)
Development of the University’s distance education platform. Management and visual ideation of the entire system, interface and usability.
education
2023
Graduated – MBA – Leadership, Team Management and Productivity – PUCRS (2022-2023)
The MBA program in Leadership, Management, and Productivity offered by PUCRS (Pontifical Catholic University of Rio Grande do Sul) provides me with a range of valuable benefits and learning outcomes. It focuses on developing my leadership skills, enhancing productivity, and strategic management while also emphasizing practical learning through case studies and real-world projects. I also build a valuable professional network, improve my communication skills, and gain the ability to make data-driven decisions. This program prepares me for leadership roles, enhances my career prospects, and fosters self-awareness, making it a highly valuable educational experience in the business world.
2019
Specialization In Ux Design And Design Thinking – Targettrust
Learning in theory and practice what User Experience is for a product or service (to empathize, define, devise, prototype and test). Application of Design Thinking as a methodology.
2014
Specialization in Digital Marketing – Com School
Graduation in São Paulo-SP, focusing on High Performance and creating digital campaigns. Management of e-commerce, social networks, Google and Facebook Ads and Digital Marketing.
2001
Social Communication – Bacharel degree Journalism – PUCRS
Higher education at the Pontifical Catholic University of Rio Grande do Sul. The bachelor’s degree in journalism offers great knowledge in writing, photography, design and marketing.
Portuguese
Mother language
English
B2 - Intermediate
